Andrea Martín
Born in the Canary Islands, currently based in Barcelona,
I’m a graphic designer with a multidisciplinary approach that bridges art and design. My work often blends different techniques and mediums, exploring how form, motion, and typography can shape the way we experience ideas.
Over time, I’ve developed a strong interest in visual identity, editorial design, and animation, seeing them as tools to craft meaningful narratives that connect with people. I see design as a fluid space, one where experimentation, curiosity, and clarity coexist to create honest and accessible work.
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Work
10 Years of Protopixel
- Protopixel
- Creative direction
- Visual identity
- Merch
- Motion
- 2025
In May, Protopixel celebrated its 10th anniversary, a milestone that also marked the launch of the company’s new branding. Together with Clementina Altube (brand strategist) we developed a visual system that harmoniously connected both milestones — celebrating a decade of innovation while introducing a renewed identity for the brand.
protopixel.io
One of the main challenges was to strike a balance between the celebratory tone of the anniversary and the refined direction of the new branding, which needed to convey modernity and cohesion while remaining true to Protopixel’s essence. Another consideration was to ensure that the event’s visual narrative and the rebranding announcement felt harmoniously integrated, both conceptually and aesthetically.
As a Visual and Graphic Designer, I approached these complexities by building a visual language inspired by the company’s slogan, “Build anything with light”. The goal was to bring a fresh and dynamic design perspective, adding elements that renewed the brand’s visual energy while staying true to its identity. Light became the central metaphor, guiding the color palette, compositions, and motion treatments to evoke movement, transformation, and creativity. The concept was translated into a full event identity, spanning digital assets, printed materials, and visual projections.
As a Visual and Graphic Designer, I approached these complexities by building a visual language inspired by the company’s slogan, “Build anything with light”. The goal was to bring a fresh and dynamic design perspective, adding elements that renewed the brand’s visual energy while staying true to its identity. Light became the central metaphor, guiding the color palette, compositions, and motion treatments to evoke movement, transformation, and creativity. The concept was translated into a full event identity, spanning digital assets, printed materials, and visual projections.