Andrea Martín
Born in the Canary Islands, currently based in Barcelona,
I’m a graphic designer with a multidisciplinary approach that bridges art and design. My work often blends different techniques and mediums, exploring how form, motion, and typography can shape the way we experience ideas.
Over time, I’ve developed a strong interest in visual identity, editorial design, and animation, seeing them as tools to craft meaningful narratives that connect with people. I see design as a fluid space, one where experimentation, curiosity, and clarity coexist to create honest and accessible work.
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Work
LALA MUSIC
- Made during my stay at Phenomenal Studio
- Visual identity
- Motion
- Social media
- 2024
Creative Direction
For this project, I was tasked with reimagining the visual identity for the 2024 edition of LALA MUSIC, a dynamic festival dedicated to empowering emerging artists. The festival offers a unique platform to showcase talent and gain insights into the music industry through three key phases:
Live Phase: A high-energy concert by a renowned artist sets the tone for the festival.
Showcases Phase: The heart of the festival, where emerging artists present their music across various iconic venues in the historic city of La Laguna, creating a vibrant and immersive experience.
Workshops and Talks Phase: An inspiring conclusion featuring networking opportunities and industry-focused talks tailored to the needs of aspiring musicians.
My primary objective was to distill the essence of each phase into a visual narrative that reflects the festival's creative and innovative spirit. The result is a design that celebrates the intersection of music, community, and professional growth while honoring the cultural heritage of La Laguna.
lalamusic.es