Andrea Martín
Hi! I’m Andrea, a graphic designer from Spain. I enjoy combining different methods and techniques across art and design to create thoughtful and engaging work. I have a special interest in typography, animation and editorial design, which allow me to explore new ways of communicating ideas.
I’m always eager to learn and experiment, whether it’s designing a visual identity, an interface, or crafting animations that bring a project to life. My goal is to create designs that not only look good but also feel meaningful and accessible.
Feel free to say hi!
Work
LALA MUSIC
- Made during my stay at Phenomenal Studio
- Art direction
- Visual identity
- Merch
- Motion
- 2024
For this project, I was tasked with reimagining the visual identity for the 2024 edition of LALA MUSIC, a dynamic festival dedicated to empowering emerging artists. The festival offers a unique platform to showcase talent and gain insights into the music industry through three key phases:
Live Phase: A high-energy concert by a renowned artist sets the tone for the festival.
Showcases Phase: The heart of the festival, where emerging artists present their music across various iconic venues in the historic city of La Laguna, creating a vibrant and immersive experience.
Workshops and Talks Phase: An inspiring conclusion featuring networking opportunities and industry-focused talks tailored to the needs of aspiring musicians.
My primary objective was to distill the essence of each phase into a visual narrative that reflects the festival's creative and innovative spirit. The result is a design that celebrates the intersection of music, community, and professional growth while honoring the cultural heritage of La Laguna.
lalamusic.es