La Valle dei Libri is a visionary project designed to redefine tourism through a sustainable and culturally respectful approach. Centered around the concept of literary tourism, it uses books as a meaningful pretext to promote small towns and villages, fostering local identity, creating job opportunities for young people, and empowering communities as cultural operators.

   This innovative form of tourism appeals to a diverse audience—from dedicated bibliophiles to families seeking enriching weekend activities. By highlighting the unique heritage of lesser-known areas, La Valle dei Libri has successfully repositioned small communities on the map, showcasing their rich cultural identities while steering clear of traditional mass-tourism routes. 

   For this project, I designed and developed a website to spotlight the various libraries, territories, and cultural assets that make up La Valle dei Libri. The process began with prototyping in Figma to ensure an intuitive user experience and a visually engaging design. The final website was implemented on WordPress, blending functionality with storytelling to capture the essence of the project and its mission. 

Find out more at lavalledeilibri.it